Among many target industries, Greater Houston Partnership was targeting Fortune 500 headquarters relocations. However, it needed a focus and strategy to make the most of limited resources.
Attracting Fortune 500 Headquarters
Ady Advantage developed a customized Reverse Site Selection process for Fortune 500 headquarters locations to narrow down the list to the 42 companies with the greatest likelihood of considering a relocation to Houston.
Development of a unique strategy for orchestrating outreach to each of the 42 targets identified through our research. Leadership at Greater Houston Partnership redirected its team to focus on the 42 targeted Fortune 500 companies. Of the 42, three have announced relocations to the region to date: Direct Energy, Occidental Petroleum, and LyondellBasell.