How well do you know your customers?

Do you know: What your customers truly think of you? How they rate you relative to your competitors? What their needs are and which of these needs may be unmet? What the main drivers for their purchasing decisions are? If you answered no to any of the questions above,...

The Advantages of WordPress Websites

Any expert will tell you that a successful website must continuously provide fresh, relevant, and clear content to its target audience(s). Choosing which content management software to use to deliver that content is another matter entirely.  Let’s take a shortcut to...

As I See It | Vulture Capitalism

Our firm works regularly with manufacturers on strategies for growth and diversification. While there are many strategies in the quiver, one that is often overlooked is “vulture capitalism.” Let me describe it this way. You’re in an industry that is contracting. When...