The Alliance is a not-for-profit health care cooperative that serves as a voice for self-funded employers. They work with over 275 employers across the Midwest and contract with over 34,000 health care providers and specialists in the region. Ady Advantage has been working with The Alliance since 2006 on a variety of market research and strategy projects to support their growth.
Creative Edge Ltd has developed an innovative design for plastic beverage jugs, used for milk and other beverages. Ady Advantage has worked with Creative Edge over several years to conduct objective consumer research through surveys and focus groups in order to gain feedback on the new designs and make recommendations on how to best position this new packaging to consumers and the large companies that retail the milk.